Yes, you can pull off dark lipstick! Here's how

Stuck using the same pink lip gloss you've been wearing for years? Consider taking a new beauty cue from New York and London's Fashion Weeks and completely change your look with a bold lipstick. While the dark shades of aubergine and merlot spotted on runways might skew too goth for everyday rotation, there are ways to make this trend work for you.

If you want to make a statement:

For a bold, intense look that lasts, start by outlining your lips with a waterproof liner. When applying the liner, smile but keep your lips closed. (This admittedly awkward technique helps stretch out the natural lines of your mouth for more even coverage.) Fill in the rest of your lips with the liner to create a stay-put base before adding your preferred lip colour.

If you'd rather play it safe:

For a toned-down look that's not too opaque, mix your lip shade with a clear balm to diffuse the colour. Then, dab it onto your lips using your ring finger for a stain-like effect. And one more word to the wise: Keep the rest of your makeup fairly simple. Let your lips do the talking.

For more runway inspiration, check out the looks below: