Alicia Keys brings the no-makeup movement to TV

The singer, who will go bare-faced as a judge on the The Voice, is the latest celeb to say no to mascara and lipstick.
FILE - In this May 23, 2016 file photo, singer Alicia Keys performs at the Italian State RAI TV program Photo, Luca Bruno/Associated Press.

Even if you’re not a die-hard fan of The Voice, you’re probably aware of the show’s basic premise: four celebrity judges take up-and-coming artists under their wings, based on the quality of their voice, rather than their looks. Alicia Keys, a judge on the latest season, seems like a natural fit for the panel — and not just because of her musical resume, which boasts 15 Grammy Awards. In the May 31 edition of Lena Dunham’s newsletter, Lenny Letter, Keys announced she had embraced a makeup-less lifestyle: “I don’t want to cover up anymore,” she said. “Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.” Not even on primetime TV.

It’s a frustrating reality that the simple act of foregoing foundation and blush is often considered ballsy at minimum and radical at most, but this is Hollywood: The Voice is watched by upwards of 13 million viewers. And, crucially, it’s available in HD. So while many of us dream of having a glam squad on demand, like Keys, plenty of stars are instead electing to bare all, skin-wise, to the public. Here’s how celebrities have helped bring the no-makeup movement to the mainstream.

Celebs with no makeup

January 2015: Demi Lovato

The Disney Channel star–­turned–body positivity activist started the #NoMakeupMonday movement. Why? "Cause we deserve to show the world our beauty and our confidence!!!" she wrote in an Instagram post. (It conveniently also works to promote her skincare line.)

Alicia Keys brings the no-makeup movement to TVImage, @ddlovato/Instagram.

August 2015: Kim Kardashian

Appearing without her signature contouring on the cover of Vogue Espana was a big move for the woman who made “glam” a noun. Look at that pregnancy glow!

Alicia Keys brings the no-makeup movement to TVImage, @kimkardashian/Instagram.

November 2015: Adele

The cry-inducing crooner looked unguarded and just-showered in her cover snap for Rolling Stone.

Alicia Keys brings the no-makeup movement to TVImage, Rolling Stone.

February 2016: Jennifer Lopez

Lopez predicted she’d be into the trend when chatting with Entertainment Tonight earlier this year: “I picture myself this summer doing nothing. With no makeup and no hair." She wasn’t lying — while hanging with Hamilton creator Lin-Manuel Miranda isn't exactly "doing nothing",  here she is in July chillin' bare-faced with her hair pulled back.

Alicia Keys brings the no-makeup movement to TVImage, @jlo/Instagram.

April 2016: Gwyneth Paltrow

Looks like all those expensive (and organic!) serums and creams have paid off: In this selfie, the Goop founder looks ready to greet the day.

Alicia Keys brings the no-makeup movement to TVPhoto, @gwynethpaltrow/Instagram.

April 2016: Cameron Diaz

Earlier this year, the actress appeared au naturel while promoting Longevity, a book she wrote about aging gracefully.

Alicia Keys brings the no-makeup movement to TVImage, @camerondiaz/Instagram.

August 2016: Mila Kunis

In the August issue of Glamour, Kunis commended women “who wake up 30, 40 minutes early to put on eyeliner.” But she’s “just not that person.”

Alicia Keys brings the no-makeup movement to TVImage, Glamour.

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