7 innovative new mascaras to try now
Mascaras
For a subtle tint
In addition to instant volume, this mascara has the benefit of gradually tinting your lashes with a semi-permanent formula — your natural lashes will be darker in just two weeks. Rimmel Volume Colourist Mascara, $11.
For definition
With flexible plastic bristles that grab every lash, this brush plumps and defines in one swoop with zero clumping and the promise of no 4 p.m. flakes. Marcelle Volum'Xtension Magnetic Mascara, $13.
For waterproof protection
Now in a waterproof formula, Too Faced Better Than Sex Mascara's fluffy hourglass brush is the key to creating thicker lashes with just a couple of strokes. Plus, who isn't intrigued with a name like that? Too Faced Better Than Sex Waterproof Mascara, $30, Sephora.
For intense colour
Thanks to this formula's translucent base, its colour is highly pigmented. There are nine shades to choose from (including aubergine and fuchsia), plus two glittery top coats. Yves Saint Laurent Mascara Vinyl Couture, $39, Sephora.
For falsies (without the hassle)
The built-in tiny lengthening fibres super-size every lash, just like the name says. Covergirl SuperSizer Fibers Mascara, $10.
For dramatic curves
This glossy, long-wear formula is applied to your lashes by a curved ergonomic brush that strategically applies the perfect amount of product to avoid clumps. Elizabeth Arden Grand Entrance Mascara, $32, Hudson's Bay.
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For a natural twist
Beautycounter, a California-based natural beauty brand, spent three years developing their first-ever mascara. It contains conditioning ingredients like organic shea butter and acai oil, and a combination of natural waxes for hold and buildable coverage. Beautycounter Lengthening Mascara, $36.
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