Sure, We’ll Watch Heated Rivalry’s Hudson Williams Work Out
(Photo: Courtesy Peloton)
Want to see Heated Rivalry's Hudson Williams hit the gym in short-shorts and a white tank top? Peloton is betting on it.
In the exercise platform’s new ad campaign, the Heated Rivalry star dances, shadow boxes and strength trains alongside Peloton instructors Tunde Oyeneyin and Adrian Williams—and also busts a move on the brand’s Tread+ treadmill.
The set must have been pretty heated, too, because at one point the star has to use the tail of his tank to wipe the sweat from his brow. (This shoot is truly something Ilya would mercilessly tease Shane about if it happened on the show—but to be clear, this is not a complaint.)
In a nod to Williams’ own surging popularity since the November 2025 premiere of the HBO/Crave hockey romance, the soundtrack for the short video clip is David Bowie’s "Fame."
If the campaign feels a bit like a music video, there’s good reason. According to the entertainment program eTalk, the campaign was directed by Bethany Vargas, who is no stranger to viral ad campaigns or music videos (she directed Lady Gaga's "Abracadabra"). Williams’ dancing was choreographed by Tyrik J. Patterson, who has worked with Beyoncé.
Press materials pitch the video as a “theatrical reimagining of a workout” designed to reignite a passion for the joy of movement in the viewer. And indeed, we did feel more joyful after watching.
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Flannery Dean is a writer based in Hamilton, Ont. She’s written for The Narwhal, the Globe and Mail and The Guardian.
