A new period commercial from U.K. feminine hygiene brand Bodyform depicts actual blood, rather than that unsettling blue liquid.

a:2:{s:4:"time";d:1465307097;s:6:"author";i:614918;}

menstruation

Living

Hashtags like #LiveTweetYourPeriod prove we’ve come a long way from quietly cursing the “crimson wave” — but the period conversation hasn’t gone far enough.

It's about bloody time we started talking about our periods

a:2:{s:4:"time";d:1440413334;s:6:"author";i:568446;}

period

Health

No more tampon tax means Canadian women will save about $5.30 a year. Let's spend it!

14 brilliant things to do with your tampon tax windfall

a:2:{s:4:"time";d:1432892405;s:6:"author";i:696252;}

As of July 1, Canadian women will no longer have to pay extra for having their periods.

a:2:{s:4:"time";d:1432827769;s:6:"author";i:614918;}

When Instagram removed a period selfie, it underlined just how squeamish we are about That Time of The Month. We need to grow up — our health depends on it.

Half the world menstruates — why are we such prudes about it?

a:2:{s:4:"time";d:1427963707;s:6:"author";i:696252;}

menstruation

Finally, a period commercial as hardcore as periods are

It's about bloody time we talk about our periods

14 brilliant things to do with your tampon tax windfall

So long, tampon tax!

Half the world menstruates — why are we such prudes about it?