The TV spots, part of a new branding overhaul by Ashley Madison, encourage would-be adulterers to "find their moment."

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infidelity

Health

Sex &amp; Relationships

More and more women are choosing to stray — but why? Flannery Dean looks at the real reason people cheat and how to avoid it.

Tempted to cheat? Find out why and how to save your relationship

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affair

According to therapist and author Esther Perel, monogamy as a tenet of marriage is something we need to reexamine and infidelity can be good for a relationship.

Is infidelity the new premarital sex?

An unlikely affair sparks long-lasting consequences. Get the full review for Infidelity by Stacey May Fowles.

Chatelaine Book Club review: Infidelity by Stacey May Fowles

Living

Books

The director of <i>Why Men Cheat</i> on why partners should map out what infidelity means to them to ensure they're on the same page.

infidelity

Ashley Madison's new ads reveal 3 truths about cheaters

Tempted to cheat? Here's how to save your relationship

Is infidelity the new premarital sex?

For every infidelity, a price must be paid

Should couples define what cheating means to them?