A red dress can be a magical thing. Daring, yet elegant, it can make a woman feel strong, powerful, sexy, and courageous. So, it makes sense that the red dress is the official symbol of ‘The Heart Truth’ campaign – an initiative dedicated to educating women about the risks and warning signs of heart disease and stroke.
Now in its fourth year, the 2011 Heart Truth Fashion Show will kick-off LG Fashion Week in Toronto. Canada’s top fashion designers created one-of-a-kind dresses for Canada’s hottest female celebrities to raise money for the Heart and Stroke Foundation. Joining the ladies this year will be their male counterparts, who will sport clothing provided by V Hazleton.
This year’s line-up of celebrities includes Breakfast Television’s Dina Pugliese in LOVAS, actress Elisha Cuthbert in VAWK, and Two and a Half Men’s Emmanuelle Vaugiers in Greta Constantine. Former Toronto Maple Leaf, Jim McKenny, and ET Canada co-host, Rick Campanelli, and Colin Mochrie from Whose Line Is It Anyway? will be joining the ladies on the runway.
Canadians can support The Heart Truth campaign by purchasing and wearing a red dress pin. The pin represents courage, passion and power for change, as women share the truth with others and raise awareness about the importance of heart health.
The pins are available by donation at local Heart and Stroke Foundation offices, and 100 percent of the proceeds will be reinvested into women and heart disease initiatives.
Though the event is invite-only, for the first time Canadians will be able to watch the fashion show tonight as it live streams on The Hearth Truth’s website and Facebook page.
The 2011 Heart Truth Fashion Show will take place at 7:00PM on March 24 at the Carlu in Toronto.