H&M collaborates with Fashion Against AIDS
After university I spent a few months volunteering abroad with The African Hope Foundation of Ghana . It was life-altering, and has made me a big proponent of HIV/AIDS awareness, education and fundraising. So while fashion and beauty are the main elements of this job (and I love it!) HIV/AIDS awareness is something I hope to stay involved with, both in North America and worldwide.
And when projects such as H&M’s new collaboration with Designers Against AIDS (DAA) for Fashion Against AIDS come about I’m always psyched that this major issue has not dropped off people’s radars.
Huge celebs are teaming up with H&M to produce T-shirts, T-shirt dresses, bodysuits, and tank tops, with 25 percent of the sales going toward youth HIV/AIDS awareness projects. Superstars such as Katy Perry, Dita Von Teese, N.E.R.D. and Yoko Ono are all on board.
The tees are wearable and make a statement: N.E.R.D.’s graphic says “Use your brain,” while Cyndi Lauper’s (above) screams “ Girls just wanna have safe sex.” You go Cyndi. And I love Róisín Murphy’s body suit (below) that proclaims “Protection is power”.
Available for both women and men in H&M’s DIVIDED department starting in June, the collection is 100 percent organic cotton so it’s soft, luxurious, and eco-friendly. Prices range from around $20 to $30 depending on the item.
Yoko Ono's shirt above.
This is the second year that H&M has teamed up with the charitable organization Designers Against AIDS to to educate youth about safe sex. For more info check out: www.designersagainstaids.com .
-Kate Daley
