Mark your calendar and set an alarm: H&M's latest designer collab is set to launch online at hm.com on March 11. The perfect antidote to months spent cooped up inside, the Simone Rocha x H&M collection brings the designer's signature voluminous silhouettes and frilly embellishments to the mass-market at an affordable price point, just in time for spring.
Irish designer Simone Rocha, who celebrates the 10-year anniversary of her eponymous label this year, has gained a cult following thanks to ultra-feminine designs infused with a rebellious edge, and her first collection with the retailer—which also marks her first foray into childrenswear and menswear—doesn't disappoint. Dresses, tops, pants and coats blend joyful floral patterns, pearl trims and romantic layers of tulle with punky plaids and sheer details, while accessories and footwear options dial up the glam factor with oversized bows and feather-lined soles. Below, 20 pieces we can't wait to shop.
Tweed Coat, $249, hm.com
Sweater, $109, hm.com
Cropped Pants, $119, hm.com
Sunglasses, $99, hm.com
T-shirt, $60, hm.com
Dress, $109, hm.com
Tulle Top, $70, hm.com
Tulle Dress, $179, hm.com
Trench Coat, $199, hm.com
Embroidery Dress, $179, hm.com
Tulle Blouse, $80, hm.com
Cotton Dress, $129, hm.com
Bag, $80, hm.com
Hair Clips, $40 for 3, hm.com
Slides, $199, hm.com
Subscribe to our newsletters for our very best stories, recipes, style and shopping tips, horoscopes and special offers.
Subscribe to Chatelaine!
Want to streamline your life? In our Spring 2025 issue, we’ll show you how—whether it’s paring down your wardrobe, decluttering your messiest spaces or spending way less time cooking thanks to an easy, mostly make-ahead meal plan for busy weeknights. Plus, our first annual Pantry Awards.