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Fashion

Hailey Bieber Just Brought Back The Ultimate ’90s Jean

The Rhode founder's long-awaited Gap jean collab has arrived—and they're already flying off the shelves.
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Hailey Bieber for her the Hailey Jean x Gap collab

Apparently, there’s no gap Hailey Bieber can't fill.

From Rhode to Skims to Mango, the model and entrepreneur has built a glowing resume of buzzy launches. Now, she's adding denim maestro to the list.

Bieber’s highly anticipated collaboration with Gap officially dropped today, bringing her signature off-duty style to two relaxed, '90s-inspired jean silhouettes.

The limited-edition Hailey Jean collection features the Hailey Low Rise Loose Jean and the Hailey Extra Baggy Jean, both retailing for $118 in light, medium and dark indigo washes. Designed to channel Bieber’s off-duty aesthetic, the denim is made with 95 percent cotton and is intended to mould to the wearer over time.

True to form, HB has sprinkled in a few personal touches. Each pair is finished with custom 1996 hardware—a nod to the star’s birth year—along with her signature stitched inside the pocket lining.

If you were hoping to snag a pair, you may want to act fast. Just hours after launch, Gap Canada’s website is already showing limited availability.

And for Toronto girlies hoping to ditch the shipping fees? You can shop select styles in-store at CF Toronto Eaton Centre and Sherway Gardens—well, if they’re still on the shelves.

The Hailey Extra Baggy Jean, $118

The Hailey Extra Baggy Jean

The Hailey Low Rise Loose Jean, $118

The Hailey Low Rise Loose Jean

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Sarah Bauly is the assistant editor at Chatelaine. Outside of writing, she can often be found getting lost in her favourite ’80s hits, lingering in bookshops or exploring the city in search of her next go-to coffee spot.

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