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The 5 Beauty Trends You’ll See Everywhere In 2023

Bedazzled nails, soft goth makeup, layered haircuts and more.
The 5 Beauty Trends You’ll See Everywhere In 2023

(Photo: Courtesy of Rebecca Minkoff)

When it comes to beauty, 2023 is all about shaking things up. From bedazzled nails to soft goth makeup and layered haircuts, these are the beauty trends worth having on your radar this year.

Trend: True gems

Whether it’s rhinestones, crystals, studs or even a slick coat of chrome polish, nails that dazzle will be in the spotlight this year. We’ve seen them at fashion shows—like at Rebecca Minkoff, above—and on the red carpet in 2022, but in 2023 bejewelled talons are going mainstream with foolproof press-on kits that make it a breeze to try the trend for yourself.

A close-up of a model wearing silver jewellery showing off bedazzled press-on nails.(Photo: Courtesy of Rebecca Minkoff)

KISS Majestic Nails Reusable Press-On Nails in My Crown

For an elaborate mani that's done in minutes, you can’t beat press-ons. This reusable blingy design comes with both adhesive tabs and nail glue. 

$20, amazon.ca

A box of Kiss Majestic Nails press-on nails embellished with crystals.

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Deborah Lippmann Gel Lab Pro Nail Polish in Wow

Fake the chrome look popularized by Hailey Bieber and her glazed-donut nails with this silver polish.

$26, sephora.com

A bottle of Deborah Lippmann silver nail polish, shown with a swatch.

Ahlsenl Flat-Back Rhinestones

Want to get creative? Embellish your mani with a few rhinestones. 

$9 for 1,300 pieces, amazon.ca

Sheets of flat-back crystals for manicures, shown with tweezers.

Trend: Tech crunch

With the price of, well, everything set to increase this year, bringing in-office beauty treatments home can definitely help keep costs down. The NuFace microcurrent device went viral last year thanks to its purported ability to lift, firm and define the contours of the face from the comfort of your own couch. This year, we predict this type of high-tech skincare tool will rule the market. 

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Foreo UFO 2

This palm-sized device packs a punch, providing thermotherapy, cryotherapy, sonic pulsations and LED light therapy treatments to boost the effects of serums and face masks. 

$449, sephora.com

A pink and gold Foreo device for LED therapy and ultrasound.

NuFace Facial Toning Device

Fans of this microcurrent device praise its instant lifting and defining effects.

$302, ssense.com

A NuFace microcurrent device, pictured with a grey tube of NuFace gel primer.

Auria LED 7-Light Therapy Mask

This futuristic-looking mask features seven LED light settings to target a range of skin concerns, from breakouts to hyperpigmentation.

$110, chapters.indigo.ca

A white and gold LED therapy mask pictured against a grey background.

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Trend: Makeup with benefits

Ever wished your makeup products worked harder? Good news: The line between makeup and skincare is quickly blurring, with active-packed colour products hitting the market at an unprecedented rate. Formulated with stellar skin-loving ingredients like hyaluronic acid, peptides, squalane and niacinamide, the hybrids—which include everything from primers to highlighters to lipsticks—work double duty, caring for your skin behind-the-scenes while helping you put your best face forward.

E.l.f. Cosmetics Power Grip Primer + 4% Niacinamide

E.l.f's viral Power Grip Primer⁠—a close dupe for a more expensive product⁠—now comes with a 4% concentration of niacinamide to brighten skin over time. 

$14, elfcosmetics.com

A tube of E.l.f. Cosmetics Power Grip Primer with 4% niacinamide with the cap off.

Kosas Revealer Concealer

Formulated with hyaluronic acid and peptides to plump up skin, this souped-up concealer doubles as an eye cream.

$37, sephora.com

A tube of Kosas concealer, shown with the cap on and the cap off.

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Merit Day Glow Highlighting Balm

Hydrating squalane makes this highlighter extra dewy.

$39, sephora.com

A Merit highlighter stick, shown with the cap on and the cap off.

Trend: Soft goth

Call it the Addams Family effect: ever since Netflix’s Wednesday came out, we can’t get enough of goth-inspired vampy lips and darkened eyes. But while the word ‘goth’ might conjure up high school flashbacks of black lipstick and opaque shadow, the modern version is a fresh—and wearable—take on the look. Think moody berry lip tints and sheered-out red or purple smoky eyes.

Charlotte Tilbury Luxury Eyeshadow Palette in Vintage Vamp

Mix and match these vampy shimmer shades to create a softly diffused smoky eye inspired by Wednesday Addams. 

$66, sephora.com

An eyeshadow palette of vampy soft goth shades by Charlotte Tilbury.

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M.A.C Cosmetics Lip Pencil in Nightmoth

To create the title character’s signature lip on the set of Netflix’s Wednesday, makeup artist Tara McDonald mixed clear lip balm with M.A.C’s Nightmoth lip pencil.

$27, maccosmetics.ca

A MAC Cosmetics vampy lip liner in Nightmoth.

Fenty Beauty Poutsicle Hydrating Lip Stain in Berry Banger

A swipe of this lip tint yields a stunning berry hue that lasts.

$30, sephora.com

A tube of Fenty Beauty Poutsicle lip tint.

Trend: Layer up

Shaggy mullets, messy bobs, butterfly and wolf cuts, face-framing bangs—the year’s most coveted hair styles feature heaps of layers. Long or short, they instantly give limp locks a lift and add volume, texture and movement. Dial up the cool factor with edgy choppy layers that take inspiration from ’70s rockers like Joan Jett, or keep it classic and polished by having your stylist blend them for a sleek look.

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Moroccanoil Dry Texture Spray

Styling layers is all about texture. This gritty spray is great for lived-in looks.

$34, sephora.com

A teal spray bottle of Moroccanoil Dry Texture Spray.

OUAI Matte Pomade

Pomade is a must to help define the layers of short, choppy ’90s- and early-aughts-inspired cuts.

$32, sephora.com

A jar of Ouai Matte Pomade.

Verb Volume Texture Powder

A dusting of volumizing powder on your roots creates extra oomph.

$22, sephora.com

A pink tube with white label of Verb Volume Texture Powder.

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