Why Canadian Families Are Rethinking Their Phone Plans — And It’s Not Just About the Savings
Every family has its own rhythm—and within that, each person has their own needs, habits and priorities. Whether it’s shared dinners, weekend activities or just keeping the group chat alive, finding a balance that works for everyone usually takes some trade-offs.
The same goes for phone plans. With nearly half (42%) of Canadian families using multiple carriers to meet their unique needs, managing different preferences can disrupt that flow. The good news? Staying connected doesn’t have to mean compromising anymore.
Enter brand-new 5G plans from Rogers, designed with real-life families in mind, however you define them. Whether you’re texting your teen from the grocery store, streaming your latest book club pick on the go or staying close to relatives in another city, Rogers makes it seamless. Maybe your “family” is your roommates or the friends who make anywhere feel like home. Whoever’s in your circle, staying connected just got easier (and more affordable).
Our Essentials, Popular and Ultimate 5G plans offer generous value, fun perks and the flexibility to fit different needs, all in one place on Canada’s largest and most reliable 5G network1. And here’s the little win we love: the more lines you add, the more you save. It’s just one plan that works for everyone—a modern family solution.
“Canadians shouldn’t have to juggle multiple service providers to get the best value and services for everyone in the family,” says Anne Martin-Vachon, president, wireless. “With plans that suit everyone’s needs, exclusive perks and the convenience of one bill, switching the household to Rogers has never been easier.”
It’s not just about savings — it’s about getting more. With a Rogers Red Mastercard or Rogers Red World Elite Mastercard, families can also earn more cash back as more lines are added. Rogers customers earn 2% cash back for eligible everyday purchases and 3% cash back value when redeemed for Rogers purchases with a Rogers Red credit card. And now for a limited time, cardholders on our Ultimate Plan will earn 2x the cash back on Rogers purchases — just one more way to get more from your family’s plan.
The Ultimate 5G plan also unlocks exclusive perks the whole family can enjoy, including the first three months free of Sportsnet+ – just in time for the NHL playoffs – and 50% off Roam Like Home.
Rogers is committed to delivering plans that bring value and the best services in Canada for the entire household. Learn more about the new plans at rogers.com.
1 Canada’s Largest and Most Reliable 5G Network - Largest based on total square kilometers of Rogers 5G coverage compared to published coverage of other national networks. Rogers was ranked first in the umlaut Mobile Data Performance audit in 2023-2024. Visit https://www.umlaut.com/en/benchmarking/canada
