Dan Levy's Instagram is the best thing about Schitt's Creek

Whether you’re watching CBC's Schitt's Creek or not, you really should be following co-creator Dan Levy on Instagram. He’s the ultimate fan-boy of his own show, which he also stars in alongside his dad, Eugene Levy, and Catherine O’Hara. In advance of its U.S. launch tonight, the New York Post calls it "the best new comedy of the new year." But the New York Times disagrees: “Whatever energy was associated with the show seems to have been spent on thinking up the title.” While Dan hasn’t posted that review, he’s documented nearly every other moment of the show’s journey — in the most delightful way.

http://instagram.com/p/xxXvVgE6I-

Levy is understandably stoked the night before the Jan. 13 of his show, a comedy about a uber-rich family who loses it all and moves to . . . Schitt's Creek.

http://instagram.com/p/x0a2ZaE6Br

While Levy's show is a contemporary take on Green Acres, the title tips a hat to another classic, Dawson's Creek.

http://instagram.com/p/yA34RXk6Ga

Levy gets snap happy every time he comes across Schitt's Creek advertising. Be it at an airport magazine stand . . .

http://instagram.com/p/yOPCFNE6CU

Or on Sunset Blvd. in Los Angeles.

http://instagram.com/p/yf8WmcE6AS

Or above a Mexican restaurant in New York.

http://instagram.com/p/ysYdUwk6Hh

Press tours are fun, especially when you're a nerdy writer and get invited to National Public Radio.

http://instagram.com/p/y5hwczE6Ld

And when you get loot bags.

http://instagram.com/p/y7Mm_Rk6Hj

And also when your dad gives you the seat closest to Seth Meyers.

http://instagram.com/p/y9owX6E6AG

Self-deprating, self-promotional selfies are the Schitt!