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Health

Do you use your breasts to get ahead?

Do women occasionally rely on the power of their cleavage to get what they want in life? So goes the theory. But how rampant is the practice?
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Do women occasionally rely on the power of their cleavage to get what they want? So goes the theory. But how rampant is the practice? A UK poll (via The Daily Mail) suggests wanton cleavage use is fairly common, with about two thirds of women saying that showing off their wobblies made them feel more attractive and confident overall. (I must be in the minority because I like to keep my DDs under several layers of fabric, even in the full heat of summer).

To celebrate National Cleavage Day, which was reportedly March 30 (don’t sweat it if you missed the festivities because they’re not real), Wonderbra in the UK surveyed women to find out if and how they used their breasts to get what they want. The bra company created National Cleavage Day in 2002, making this year the seven-year anniversary of the PR campaign.

The Daily Mail reports that the bra company surveyed 1,000 women for the poll. The results of the Wonderbra survey suggest that many women will take advantage of their assets in a pinch. For example, half of the women surveyed said they would show a bit of flesh to get served more promptly at a bar (Oh, if only the same technique worked at the dentist’s office), while 28 percent believed a bra that enhanced their cleavage was good for their romantic prospects with a would-be amour.

But bars and first dates aren’t the only places where flashing skin proved effective, it seems. Some women also feel cleavage is appropriate for work. Reportedly, one in seven admitted they wore revealing necklines at work as means of boosting their career (begging the question where do these ladies work). A further eight percent believed that wearing a low-cut top had helped them out of a parking fine.

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Wonderbra also came up with a Cleavage Hall of Fame to mark National Cleavage Day. Some of the celebs that made the list: Scarlett Johansson, Dita Von Teese and Marilyn Monroe.

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Flannery Dean is a writer based in Hamilton, Ont. She’s written for The Narwhal, the Globe and Mail and The Guardian

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