Tim Hortons’ ‘Roll Up To Win’ Is Back For A Second Time This Year

Surprise! Everyone’s favourite coffee contest is returning.
Tim Hortons’ ‘Roll Up To Win’ Is Back For A Second Time This Year

(Photo: CNW Group/Tim Hortons)

Tim Hortons’ digital ‘Roll Up To Win’ contest is coming back again, and just in time to satisfy your fall cravings. If you enjoyed getting free treats and the chance to win grand prizes back in March, you’ll have a second chance to do so this month.

Last year, the famous Canadian contest had to swiftly pivot its design due to the emergence of COVID-19. Paper cups were scrapped from the contest at the last minute in response to public health concerns, and this change was permanently implemented with the roll out of the new contest in March. This fall, with the pandemic still a part of our lives, Tim’s has announced that it will be continuing its revised version for a second time this year with, the company says, its largest prize pool to date.

“It’s been a challenging year but we wanted to give Canadians something to look forward to and enjoy this fall,” says Hope Bagozzi, the chief marketing officer for Tim Hortons. “We're celebrating our guests and showing our appreciation by giving them a second chance to play Roll Up this year and win with every roll." (Note: This is only the second time in all of the contest’s history that it has been rolled out twice in one year.)

In a press release earlier this year, the company announced its two main goals were to pivot to digital, and to retire the “Please Play Again” message, which meant every roll was a winner. The same continues for this second edition, and so does the eligibility to win prizes with the purchase of hot beverages, select cold beverages, breakfast sandwiches and breakfast wraps.


If every roll is a winner, what do the prizes look like?

Now that every roll is a winner, there are, the company says, more prizes available than ever before. Aside from the traditional prize pool—which consists of electronic devices, coffees and donuts, among other items—there are also digital prizes. Continuing in this second roll out, guests can win subscriptions to popular streaming services, digital gift cards, and promo codes for select retailers as well as Tims Rewards points—which will act as a replacement for the losing “please play again” message. Customers can earn points with each roll per eligible item, which differs from Tims’ regular rewards system, where you earn 10 points per purchase, regardless of how many items you buy. Points can be collected and redeemed for items on the menu: 50 points will get you a baked good, while 220 points will get you a lunch menu item, like a sandwich.

How does it work?

By scanning your Tim Hortons app or a Tims Rewards card when making a purchase, you will earn one or more “rolls,” which will reveal a prize. In addition to in-store purchases, delivery orders through the Tim Hortons app will earn a roll for each qualifying item. To reveal your roll’s prize, you can either visit the Roll Up To Win website or use the Tim Hortons app. The digital version will provide the look of rolling up the rim, and will even make a noise, the company says.

When does it start?

Roll Up To Win’s second launch for 2021 starts September 20 and will run until October 17.

With files from Natalie Michie and Nadia Brophy


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