Pretzel marketing fail, mean preschool girls, and stem-cell testing in the States
What woman doesn't love being reminded by a snack food ad that being thin is the ultimate female achievement? In their new and insultingly offensive ad campaign, Snack Factory Pretzel Crisps is betting the house on the fact that we're all just dying to be skinny, with slogans like "you can never be too thin" (it turns out you can). Now, in response to the naturally outraged cries of women stoked on their non-skinny bodies, the company has launched a website reminding everyone to "Lighten up, it's a pretzel ad." Hot tip for Snack Factory's marketing team: try not to make your target demographic hate you.
