Would you trim your hair down there to raise money for cervical cancer?

The Prostate Cancer Society has had a lot of success in raising awareness of prostate and testicular cancers through its annual Movember campaign, when men are encouraged to grow a mustache throughout November to raise funds to fight men's cancers. But why should the guys have all the fun? A new initiative, Julyna, encourages women to groom their 'down there' hair for the month of July, in a bid to raise awareness for the prevention and treatment of cervical cancer.

Founded after a joking discussion between female friends about how they wished they could grow their own mustaches for Movember, Julyna will raise funds for cancer research and prevention, to go to the Canadian Cancer Society. Women can participate by getting pledges for picking a style for their pubic hair for the month -- the group provides a variety of helpful suggestions, like the Charlie Chaplin -- and by attending the black-tie Garden of Eden event in Toronto on July 28.

As some of the hairstyle suggestions demonstrate, it's all a little silly -- but so are a lot of the mustaches men are able to grow in the late fall. With cervical cancer affecting 1300 Canadian women a year, and 75 percent of sexually active men and women contracting HPV (the virus that causes most cervical cancers) over their lifetime, the cause itself is a serious one. With so much scrutiny of what women decide to do with their nether regions, from vajazzling to vaginoplasty, it's nice to see the attention focused for once on a bit of fun -- and a great cause.