Advertisement
  • Newsletter
  • Subscribe
Living

The Canadian Mrs. Universe winner is all kinds of amazing

Less than 48 hours after being crowned, Ashley Callingbull called out Stephen Harper, spoke candidly about assault and challenged our assumptions about beauty queens.
The Canadian Mrs. Universe winner is all kinds of amazing

https://instagram.com/p/7BebRNNuDn/

Alberta’s Ashley Callingbull plans to challenge all the stereotypes you have about beauty queens — and she’s not wasting any time.

Callingbull, 25, from Enoch Cree Nation, made history this weekend in Belarus when she became the first Canadian, and first aboriginal woman, to win the Mrs. Universe crown. Then, with the media spotlight firmly in place, she made it clear that she intends to use her international platform for much more than ribbon-cutting.

Here is a quick guide to Callingbull (whose married name is Burnham), someone we hope to be hearing a lot more from over the next year.

Advertisement

She intends to use her platform for change.

Less than 48 hours after her win, Callingbull took to social media to call on aboriginal people to vote in the upcoming election:

callingbull-fb-1

 And when she was criticized for making that statement, she fought back:
Advertisement

callingbull-fb-2

 She also committed to furthering the issue of missing and murdered indigenous women:

Advertisement

Related: Stephen Harper is failing indigenous Canadians


She entered the pageant for more than a crown.

The theme for this year’s competition was “domestic violence and reflection over children." As a survivor of both sexual and physical abuse, Callingbull told CTV news that she “wanted to be there for other women, to have a voice for them, because a lot of people can’t talk about things like that. And a lot of people can’t heal on their own. They need someone to guide them.”

She also wanted to celebrate her First Nations identity, wearing a traditional jingle dress for the parade of nations, and singing a traditional song for the talent competition. “A lot of people misrepresent us in pageants,” she told CTV news. "For example, if a Canadian woman is representing Canada, they might wear a revealing, sexualized outfit, with a head dress, and that is a complete misrepresentation.”

Advertisement

https://instagram.com/p/62gPU0NuDm/

She credits her culture for helping her “heal.”

With her difficult childhood, Callingbull told CTV news that people often ask why she didn’t turn to drugs and alcohol. “What I did, was turn to my culture. I pushed myself into my culture, into my beliefs, and my traditions, and I used that to find myself and to heal.”

Discrimination and racism haven't stopped her.

Advertisement

Callingbull, who is a trained dancer, actor and advocate, told the CBC she was the target of racist comments when she was a contestant in the 2010 Miss Canada pageant. She expanded on that in a CTV interview: "When I first joined pageants, people didn’t expect me to win, just because of my background. They didn’t even want me to be there… and now I’m successful, I’m not the stereotype people perceive me to be. I’m educated. I do a lot of charitable work. I’m not involved with drugs and alcohol, I’m staying focused and I’m helping people at the same time.”

https://instagram.com/p/7C4vl7NuE4/

She’s already gained a huge audience.

Twitter exploded with support for Callingbull — posts crowned her “an inspiration,” “a trailblazer” and “the most interesting person in Canada right now.” Author and fellow Albertan Kelly Oxford penned a congratulations message on Instagram, saying that while she is “typically anti-pageant and objectification of women,” she believes “Ashley will be such a positive inspiration for so many Canadian First Nations girls — who are the group of Canadians needing it the very, very most."

Advertisement

Related: Stephen Harper is failing indigenous Canadians

The very best of Chatelaine straight to your inbox.

By signing up, you agree to our terms of use and privacy policy. You may unsubscribe at any time.

Chatelaine celebrates, inspires, informs and empowers. We know that Canadian women contain multitudes, and we cover all of the issues—big and small—that matter to them, from climate change to caregiving, Canadian fashion and what to cook now.

Advertisement
Advertisement
Copy link
The cover of Chatelaine magazine's spring 2025 issue, reading "weekend prep made easy"; "five delicious weeknight meals", "plus, why you'll never regret buying an air fryer"; "save money, stay stylish how to build a capsule wardrobe" and "home organization special" along with photos of burritos, chicken and rice and white bean soup, quick paella in a dutch oven, almost-instant Thai chicken curry and chicken broccoli casserole in an enamelled cast-iron skillet

Subscribe to Chatelaine!

Want to streamline your life? In our Spring 2025 issue, we’ll show you how—whether it’s paring down your wardrobe, decluttering your messiest spaces or spending way less time cooking thanks to an easy, mostly make-ahead meal plan for busy weeknights. Plus, our first annual Pantry Awards.