5. Roohi Qureshi, Leaves of Trees
Q: What were you doing before you launched your own brand?
A: I was a medical doctor. I still am. I work part-time, so that allows me to work on, and develop, new products for Leaves of Trees.
Q: When was the you knew this line could really be something?
A: It has been more of a gradual process for me. There wasn't a lightbulb moment, per se. I was making products for myself, and my friends liked them. So, I started selling them to friends of friends and it just kept growing.
Q: What's the one-sentence you use to describe your line?
A: It's an all-natural modern apothecary line. Unrefined, organic Argan oil, hand-pressed by a women's cooperative in Morocco, is one of the most common ingredients; so there is a healthy pinch of Morocco and other exotic flavours in all products.
Q: What are you hoping people will learn from you about natural beauty?
A: I hope that people will question claims made by those in the natural beauty industry. I think it is important for people to always
keep an open mind, but to always question whether there is any evidence behind health/beauty claims, and how good it is.
We recommend: Unscented Argan Oil, $60/100 mL, Leaves of Trees.